Astrology

Like a glass of Pinot Grigio, Chablis, or Sauvignon Blanc, astrology delivers clean and crisp categorization.  

Let’s state the obvious: Nobody wants to be put in a box. We want to imagine ourselves as terribly unique, a creative combination of traits that make us who we are—totally irreplaceable. It angers us to think we could be an AI Overview.

But AI is the world we’re living in, and we’re drowning beneath a tsunamic wave of information. From articles to reels to podcasts to someone’s latest Substack, we’re forced to sift through the garbage. It’s what psychologists call “cognitive overload.” 

On top of that, there are billions of people in the world today. We meet them online or in person, and we’re supposed to navigate that tsunami of humanity. It feels noisy, overwhelming, and downright rude. 

Turns out this isn’t a modern problem, but one that’s been around for centuries. Developmental psychologists tell us we’ve been sorting information since birth. Infants detect signals for belonging; children assimilate into groups; Greek polymaths created org charts. We categorize not out of laziness, but out of efficiency. Simply put, it’s the only way to survive a world of ongoing complexity.

Astrology are just the natural extension of this instinct. Categorizing humans—formally, social categorization—refers to the categorization of society. It’s a rich taxonomic world that rejects good and bad in favor of variety. It’s about mixing and matching, seeing what’s dissonant and harmonious, and observing what’s true.

Some may find the categories reductive, and that’s okay. If you approach this as a scientist collecting data, spotting patterns, and testing hypotheses, then it’s just an ordinary day in the lab of life. 

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